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Global Hospitality Network

Our Loyalty Programs

BWH℠ Hotels encompasses a network of 50 million members to its loyalty programs: Best Western Rewards and WorldHotels Rewards.

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more than 50 million members worldwide

Award-winning Loyalty Programs

BWH Hotel Group’s award-winning loyalty programs, Best Western Rewards and WorldHotels Rewards have been keeping guests returning to our branded properties for decades, driving higher ADR and providing cost-effective marketing opportunities that successfully deliver incremental business to every hotel. Our loyalty initiatives are substantive programs designed to deliver optimal results, drive revenue and grow your market share.

Best Western Rewards and WorldHotels Rewards are amongst the fastest-growing loyalty programs in the industry with more than 50 million members worldwide. Our initiatives are designed to bring you closer to your most valuable guests by leveraging an established global rewards program, recognized seven times by US News & World Report as a “Top-Ranked Guest Loyalty Program”.

more than 50 million members worldwide

Award-winning Loyalty Programs

BWH℠ Hotels’ award-winning loyalty programs, Best Western Rewards and WorldHotels Rewards have been keeping guests returning to our branded properties for decades, driving higher ADR and providing cost-effective marketing opportunities that successfully deliver incremental business to every hotel. Our loyalty initiatives are substantive programs designed to deliver optimal results, drive revenue and grow your market share.

Best Western Rewards and WorldHotels Rewards are amongst the fastest-growing loyalty programs in the industry with more than 50 million members worldwide. Our initiatives are designed to bring you closer to your most valuable guests by leveraging an established global rewards program, recognized seven times by US News & World Report as a “Top-Ranked Guest Loyalty Program”.

Member benefits

Why Loyalty Matters

In today’s marketplace, hotel loyalty programs matter more than ever before as they:

  • Influence hotel choice - 9 out of 10 travelers pick their hotel based on their loyalty to a brand
  • Provide you access to international, regional and local market promotion opportunities
  • Create an enhanced experience with added benefits and earned rewards for your valued guests
  • Drive incremental revenue and grow your market share
  • Allow you to successfully compete with large hotel chains and OTAs, through the value of loyalty offers
  • Leverage targeted Meeting Planner and Business Rewards programs, as well as an internal staff incentive programs for associates called the Best Western Innsider program and WorldHotels Innsider program

Member benefits

Loyalty Features and Benefits

  • Guests earn points and redeem at any of our 4,700+ hotels worldwide
  • We offer one of the widest award selections in the industry including free room nights with no blackout dates, the Best Western Travel Card®, a combined network of 22 powerful marketing partnerships, including several global and regional airlines, dining, shopping and entertainment gift cards, retail merchandise and more
  • BWH’s Status Match...No Catch® program will match members' elite status in any other hotel or OTA loyalty program free of charge to convert their loyal customers into your most valuable guests

Member benefits

Why Loyalty Matters

In today’s marketplace, hotel loyalty programs matter more than ever before as they:

  • Influence hotel choice - 9 out of 10 travellers pick their hotel based on their loyalty to a brand
  • Provide you access to international, regional and local market promotion opportunities
  • Create an enhanced experience with added benefits and earned rewards for your valued guests
  • Drive incremental revenue and grow your market share
  • Allow you to successfully compete with large hotel chains and OTAs, through the value of loyalty offers
  • Leverage targeted Meeting Planner and Business Rewards programs, as well as an internal staff incentive programs for associates called the Best Western Innsider program and WorldHotels Innsider program

Global Marketing Partnerships

Together Best Western Rewards and WorldHotels Rewards members benefit from a combined network of 22 powerful marketing partnerships, including several global and regional airlines, credit card and rental card partners that enable member hotels to:

  • Receive exposure among a targeted customer group of millions of loyal members
  • Build brand awareness and loyalty
  • Increase room night production through incremental business, secure or shift business

Global Marketing Partnerships

Together Best Western Rewards and WorldHotels Rewards members benefit from a combined network of 22 powerful marketing partnerships, including several global and regional airlines, credit card and rental card partners that enable member hotels to:

  • Receive exposure among a targeted customer group of millions of loyal members
  • Build brand awareness and loyalty
  • Increase room night production through incremental business, secure or shift business

Partnerships may vary depending on hotel brand and specific country.

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